Gone are the days of throwing your best efforts at your digital marketing strategies and hoping that they stick. As social media and paid marketing become more saturated every day, the need for a strong strategy behind your digital marketing campaigns becomes crucial.
At Pink Dog Digital, our team of expert digital marketers provides comprehensive strategy options for small businesses to help them improve and expand their digital footprint.
Social Media Strategy
Aside from our managed social media package, we also provide a social media strategy development option. This option is ideal for organizations that have in-house marketing teams that need some support or direction.
Our social media digital marketing strategy services include
- Posting frequency recommendations
- Hashtag development
- Social media channel recommendations
- Editorial calendar template development
- Social media post template development
- Best times to post
We’ll answer any questions you may have surrounding social media, as well, since it’s such a large portion of marketing for many businesses today.
Paid Media Strategy
Paid ads advertising is an ideal way to create buzz around your brand and to promote events. While we rarely recommend JUST paid advertising, it’s a great complement to SEO as well as organic social media marketing.
We’ll help you develop keywords and ad spending and discuss where you should be spending that money.
Branding Recommendations
Successful marketing comes down to knowing your brand inside and out. Our team will help you develop your brand guidelines, including
- Fonts and brand colors
- Graphics templates
- Logo usage
- Voice and tone
When you know your brand, you can communicate strategically, helping to build brand recognition along the way.
Content and Keyword Strategy
The old SEO adage, “content is king,” exists for a reason. While there are billions of pieces of content on the internet, not all of them are useful. Our goal is to guide you toward creating content that is both useful and searchable to help users easily find your website.
We’ll help you devise a keyword strategy as well as a posting schedule that will best benefit your business. We’ll also guide you on different types of content for your website, including
- Infographics
- Short form and long-form videos
Distribution is also a critical part of your content and keyword strategy. Great content is important, but it doesn’t do a lot for you if people aren’t seeing it. We’ll show you how to distribute your content so that it’s seen by the right people at the right times.
How We Develop Digital Marketing Strategies
There are a few things that we take a deep dive into when developing digital marketing strategies for any brand:
- Data-driven analytics
- Your goals for your campaign
- Existing brand standards
- What distribution channels you have access to
Starting with these four items allows us to understand your business, what you need, and how to provide you with a plan that sets you up for success.
Your Digital Marketing Strategy Development Partner
Have questions about your current digital marketing strategy or need one built from the ground up? Pink Dog Digital has the resources to help.
Our team of experts will provide you with everything you need to execute a successful digital marketing campaign. Give us a call today at 410-696-3305 or fill out a form online to get in touch with us!
